Messenger agents
An agent talks to people on behalf of your company
A person writes to your company's bot in Telegram or MAX. Intelligence answers — following your instruction and knowledge bases — and the outcome of the conversation arrives in your team group.
- Telegram and MAX
- Personal-data consent built in
- No developer needed
Not a scripted bot
Behind the bot is intelligence, not a flow of buttons
A regular bot follows a flow drawn in advance. An agent understands the question, asks back and steers the conversation to the goal in your instruction.
Scripted bot
- Buttons and keywords
- One step off the path: “Sorry, I didn't get that”
- A new question means a developer edits the flow
AI-COMFORT agent
- Understands questions in plain words, typos included
- Asks back and remembers what was said
- New knowledge is a document in the knowledge base
Hi! How long does sofa delivery to Kazan take?
Hello! Delivery to Kazan takes 3–5 business days, from 1,900 ₽. Which sofa did you have in mind?
The grey Montreal corner sofa.
The grey Montreal is in stock and unfolds into a 160×200 bed. You can pay on delivery by card or cash.
Do you carry it upstairs? I'm on the 7th floor, there's a freight lift.
Yes: with a freight lift it's 500 ₽ for the whole order. Assembly is another 1,500 ₽, if you want it.
Great. Please have a manager call me after six to place the order.
Done: a manager will call you today after 6 pm. Thank you for choosing us!
The example is illustrative: your instruction defines what the agent asks and how it answers.
How it works
An agent is a platform user with one job
Each agent gets its own user in the platform: its own model, knowledge bases and instruction. It talks through a bot in the messenger. Everything is set up in your account.
A user account
A platform user with the regular role and access to one model — built-in or on your own key.
Instruction and knowledge
Who it is, what it talks about and whom to hand difficult questions to. It answers only from the selected knowledge bases.
A messenger bot
A bot is created in Telegram or MAX, and its token goes into your account. Both can be connected.
Consent and launch
Consent to personal-data processing and the processing policy come from ready templates. The bot shows them to the person before the conversation. Once the agent is switched on, it starts answering.
Where it helps
Wherever you need to talk to a person and record the outcome
The instruction decides what the agent does. A few examples, each with a conversation, a report and a hint for the instruction.
Built for Russian rules
The law is built into the conversation, not a checklist
A person's account number, name and username are personal data. The bot asks for consent itself, keeps a record of it and deletes the data on first request.
Consent before the conversation
Until the person agrees, the agent doesn't answer and stores nothing about them.
Withdrawal in one message
“I withdraw consent” — and the messages, name and username are deleted at once.
Proof for three years
When and with what text the person agreed. The record is found by account number.
MAX for those who can't use Telegram
Banks, insurers, telecom operators, marketplaces and state-owned companies may use only the Russian messenger.
Ready consent and policy templates. They already contain everything required — just add your company name and TIN. If the agent runs on a foreign model, the template includes a line on cross-border transfer; for a Russian model it's removed.
Broadcasts
Not just answering, but coming back
After answering, the bot asks the person once whether they want to receive messages. You can then write to those who agreed: news, announcements, offers, reminders, invitations to a survey — no more than once a day. Replies to a broadcast go back to the agent.
- Consent is a button press only; the bot remembers a refusal
- No more than one broadcast a day, up to 1,000 characters; test it on yourself first
- Sending is free: no model is involved
- “Unsubscribe” — a button under every message, or the word “stop”
By law, advertising may be sent only with the recipient's consent — the platform keeps a record of each one. From 2027, advertising is safer to send via MAX: the FAS doesn't fine advertising in Telegram only until the end of 2026.
Delivery to Kazan takes 3–5 business days. I've told the manager: they'll call you today after 6 pm.
May we sometimes send you messages from Mebel Plus: news, tips and offers? No more than once a day.
BroadcastUntil Sunday, corner sofas are 15% off. Free delivery within Kazan.To stop receiving messages, press “Unsubscribe” or write “stop”.
UnsubscribeIs the grey Montreal on sale too?
Yes, the grey Montreal is part of the offer. Shall I place an order?
Under your control
You decide whom the agent talks to, and how much
The agent knows only what you gave it: the instruction and the selected knowledge bases. CRM, connectors and other company data are closed to it — anyone from outside can write to the bot.
Questions
Common questions
How many agents can I create?
One per platform user with the regular role. Each agent takes a seat in your plan. More agents come with a plan with more seats, and for someone working alone the free seats go to agents.
Do I need a developer?
No. The bot is created in the messenger itself in a few minutes; the rest is in your account under “Messenger agents”. Every step has a hint.
What if the agent doesn't know the answer?
You decide in the instruction — for example, say so honestly and give a colleague's phone or email. The agent answers only from the selected knowledge bases and makes nothing up.
Can the agent add a customer to CRM?
No. The agent sends reports to your group; people and models inside the platform take it from there. The agent has no access to CRM or connectors, deliberately.
Does the agent understand voice and photos?
The agent answers private text messages. For a photo, voice message or file it asks for the question in text. It doesn't answer in groups — it only posts reports there.
Can I answer the person myself?
Not through the platform: messages written in the agent's chats don't reach the person. The agent hands difficult questions to a colleague, with the contact you gave in the instruction.
A bot, an instruction and a knowledge base — and the agent is ready to talk
The “Messenger agents” section is already in your account. Each agent takes one seat in the plan.